Principal Partners — the top tier
One brand. One category. One principal partnership.
Padel is growing across markets, cities and communities around the world — and TrustPadel is building the independent platform that connects the ecosystem around it: players, clubs, coaches, events, brands, retailers and businesses. We are appointing four ambitious businesses to take a leading position alongside us. One Principal Partner per category. When a category is taken, it closes.
- Category-exclusive positioning
- Presence across the whole platform
- Content, events & community activation
- Bespoke, partnership-first design
- Directory
- Rankings
- News
- Newsletter
- Padel Feed
- Events
- AI search
This is more than a logo
A partnership people actually notice
Traditional sponsorship starts and finishes with visibility. Principal Partnerships combine platform presence with content, campaigns, community initiatives, events and digital activations — built to add value to the partner, TrustPadel and the padel community.
A global sport needs a global discovery layer
The padel ecosystem is fragmented across venues, booking systems, coaches, events and businesses. TrustPadel connects the ecosystem around them — so a Principal Partner builds its position alongside the whole sport, not a single club, tournament or moment.
Category exclusivity, contractually
A single Principal Partner position within the agreed category, territory, term and scope. Once a category is contracted, it closes to competing Principal Partners.
First-mover positioning
Establish your brand’s position early as TrustPadel develops internationally — pricing, presence and influence that latecomers won’t get.
Bespoke by design
We don’t sell a predetermined collection of logo positions. The partnership is shaped around shared objectives and the category you own.
How it works
Start the conversation
Email partners@trustpadel.com with your company, category and the markets that matter to you.
Shape the partnership
We design the activation around your objectives — platform, content, events, community, data.
Contract your category
Exclusivity, term, territory and scope agreed contractually. Then the category closes.
Build alongside us
Activate across the ecosystem as TrustPadel grows internationally.
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The proposition
Four categories. Four Principal Partners.
Our initial Principal Partner categories were selected because each has a natural connection to an international sporting and commercial ecosystem. One partner. One category.
Category
Banking — become TrustPadel’s Principal Banking Partner
Padel brings together players, clubs, entrepreneurs, professionals and businesses across an increasingly international ecosystem. Banking sits naturally alongside that growth. We are looking for one banking organisation to build a visible and useful relationship with the TrustPadel ecosystem as we develop internationally.
- Principal Banking Partner positioning
- TrustPadel platform presence
- Co-created digital campaigns and relevant content
- Club and business initiatives
- Event activation and community campaigns
- International market activation
- Bespoke commercial initiatives agreed with the partner
Category
Insurance — become TrustPadel’s Principal Insurance Partner
Around the game on court sits an expanding ecosystem of players, clubs, coaches, events, travel, businesses and facilities — and insurance touches many parts of that world. We are seeking one insurance organisation to explore a partnership that goes beyond brand placement.
- Principal Insurance Partner positioning
- Platform visibility, content and education
- Club and business initiatives
- Player-focused campaigns
- Event and travel-related opportunities
- Bespoke digital activation
- Relevant product or service journeys where appropriate and compliant
Category
FX & International Payments — become the payments partner for a global padel ecosystem
Padel crosses borders. Players travel, clubs buy internationally, businesses work with overseas suppliers, coaches move between markets and events bring people together from different countries. We are looking for one FX & International Payments business to build around the international movement happening across the padel ecosystem.
- Principal FX & International Payments Partner positioning
- International platform visibility
- Business-focused content and payment education
- Club and supplier initiatives
- Travel-related campaigns
- Digital activation and bespoke international initiatives
- Relevant commercial introductions and campaigns where appropriate
Category
Online Trading — become TrustPadel’s Principal Online Trading Partner
TrustPadel is a digital-first platform being developed around a modern, international sport. We are looking for one Online Trading business to create distinctive brand presence and relevant activation while the platform and its international audience develop. All financial promotions and trading-related activation must comply with applicable regulatory and financial-promotion requirements in the markets in which they appear.
- Principal Online Trading Partner positioning
- Digital platform visibility and brand campaigns
- Content opportunities
- Event activation and international campaigns
- Community initiatives
- Bespoke digital integrations where appropriate
- Joint campaigns developed around agreed markets and objectives
What partners get
Don’t just advertise around padel. Build a position within it.
Depending on category and agreed commercial terms, a Principal Partnership can be built around a combination of:
- Category exclusivity — a single Principal Partner position within the agreed category, territory, term and scope
- Platform presence — prominent visibility across relevant areas of the TrustPadel digital ecosystem
- Content — useful, relevant content rather than generic advertising
- Community — campaigns engaging players, clubs, coaches or businesses where there is a genuine fit
- Events — activation around selected TrustPadel events and experiences
- International reach — activity developed around relevant markets as TrustPadel expands
- Digital integration — relevant partner services in appropriate TrustPadel journeys, subject to product, technical and regulatory suitability
- Bespoke activation — the partnership built around shared objectives, not a fixed rate card
Who it’s for
We’re looking for partners who want to build
The right Principal Partner sees padel as more than a short-term sponsorship opportunity. We particularly want to speak with decision-makers who can see the potential to establish their brand’s position early as TrustPadel develops.
- International growth and digital platforms
- Sport, participation and community
- Innovation and long-term brand building
- Strategic partnerships and commercial collaboration
- New customer journeys
Principal Partner vs other tiers
How this differs from Sponsors and Advertise
Principal Partner is TrustPadel’s highest commercial tier — a strategic, category-exclusive relationship, not media inventory.
Initial Principal Partner categories
- BankingAvailable
- InsuranceAvailable
- FX & International PaymentsAvailable
- Online TradingAvailable
One principal partner per category — exclusivity is contractual, not an auction.
Partnership terms
Principal Partnerships are bespoke. Exact inventory, territories, duration, exclusivity terms, data access and exposure are agreed contractually with each partner — nothing is fixed by a public rate card.
Principal Partner
Bespoke
One exclusive partner per category. Platform presence, content, events, community, digital activation and more — designed around your objectives.
- Category exclusivity for the agreed term and scope
- Presence across the TrustPadel platform
- Content, events, community and campaign activation
- International market opportunities as we expand
- Senior, partnership-first relationship
Sponsors & brands
From £50/mo
Advertising, sponsorship and placements across the network — the right fit for most brands.
Partner stories
Real quotes from real partners land here at launch — we don't invent them.
Frequently asked questions
What is a Principal Partner?
How does the exclusivity work?
Which categories are available?
What do Principal Partners actually get?
How is this different from sponsoring or advertising?
What does it cost?
How do we apply or start a conversation?
Are there compliance considerations for financial categories?
One sport. Four categories. Four Principal Partners.
Banking · Insurance · FX & International Payments · Online Trading. One partner per category — which one is yours? Tell us your company, your category and the markets that matter to you.